How to Kill the Creative Process Nothing can kill the creative flow of ideas any quicker than a manager's ill-chosen words. If it seems your employees are not generating as many good ideas as they once did, you might check the response of your managers. Compiled by the Eddy-Rucker-Nickels Co., the following phrases are guaranteed to kill any degree of creativity. * Don't be ridiculous. * We tried that before. * It costs too much. * It can't be done. * That's beyond your responsibility. * It's too radical a change. * We don't have time. * That will make our equipment obsolete. * That's not our problem. * We've never done it that way before. * Let's get back to reality. * Why change it? It's still working. * You're two years ahead of your time. * It isn't in the budget. * Can't teach an old dog new tricks. * We're not ready. * Too hard to sell. * Top management would never go for it. * Let's shelve it for now. * We did fine without it. * Will you guarantee it will work? * What we have is good enough. * It's against policy. * Don't rock the boat. * Has anyone ever tried it? If you have heard or said any of those phrases, chances are you have found an obstacle to creative thinking in your organization. .